I was born in 1980, and grew up in the town of Borås in the south-west of Sweden. At the age of 7 I got my first job on-stage, in Charles Dickens classic “A Christmas Charol”. A few years later I played in my first musical and ever since then I’ve been devoted to performing and art.
Shortly thereafter I had a few very experiencing years with an amateur theatrical company where we toured Sweden performing the family play “Folk och rövare i Kamomilla stad”, based on a children’s book by Thorbjørn Egner.
Around that time I went to see the musical Kristina från Duvemåla (“Kristina from Duvemåla”), written by former ABBA members Björn Ulvaeus (lyrics) and Benny Andersson (music). I was completely indulged by the play and Helen Sjöholms performance, and from there I applied and was admitted to the Ballet Academy in Gothenburg for the vocational education as a musical artist.
At the end of 2004 I signed up for my dream contract in the swedish Mamma Mia! production, and the circle was closed. I got to work for Björn and Benny, the very same geniuses who inspired me to my education. We did 556 performances in that ensemble, for over one million people in the audience! And as I was the first cover for Sophie, I got to play the lead role 55 of these performances.
Some time after Mamma Mia! I was once again contacted by Björn and Bennys production team as the Hollywood movie version was being recorded. Parts of the swedish Mamma Mia! ensemble was once again together in the original Abba studio Atlantis, recording all the backing vocals for the movie. I must admit that as I see the movie and hear those vocals today, it makes me very proud of what we achieved as a team back then.
After Mamma Mia! followed different shows and performances, most recently on-board Color Line’s holiday cruises. Performing on a cruise ship while dashing through 6 meter high waves is an “interesting” experience, but well worth while! 2Entertain does a fantastic job in producing the shows onboard.
Meanwhile, as I have time, I’m also working on my own material. Some of which I’ve recorded myself (have a sneak peek in the music section) in my own studio, and other material which I’ve written for other artists. I regularly do voice-overs for TV and radio in the studio, and on occation I also produce complete radio commercial spots and short films.
Photography and painting is also passions I have, which I more recently have begun working with as well. I’ve been frequently contracted for promotional pictures as well as for helping out with the family album.
So if you have any ideas you want to bring to life, don’t hesitate to contact me!
— Sara